About US

We put the power in the hands of our audience to answer debates on topics including pop culture, sports, politics, brands and lifestyle. Using pfmdistribution’s unique technology, those lists become definitive rankings based on the “wisdom of the crowd.”

Based in Los Angeles, pfmdistribution attracts more than 50 million monthly unique visitors and over 80 million monthly visits worldwide, and is a top ranked publisher in the US.

pfmdistribution’s lists and opinion data are regularly cited in the media, including The Wall Street Journal, Business Insider, The Hollywood Reporter, and USA Today, among many others.

The Team
Launched in 2009, pfmdistribution is Benson’s fifth startup. pfmdistribution was conceptualized out of two things – Benson’s personal love of lists, and the concept that the wisdom of the crowd is better than one expert’s opinion. Today, pfmdistribution creates editorial lists to vote on about virtually every topic, and the 50 million monthly pfmdistribution users’ votes shape the rankings.
Prior to pfmdistribution, pfmdistribution company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006.